Cafe Mori

cafe mori takes its coffee seriously, and in ise that matters more than you might expect. this is a city defined by ritual, by the slow deliberate approach to things that deserve attention, and a specialty coffee shop here isn't operating against that grain. it's operating with it. you're in iwabuchi, on a quiet stretch that doesn't pull crowds the way the naiku shrine precinct does, which means the people who find cafe mori are usually looking for it. that's a different kind of customer, and it tends to produce a different kind of atmosphere. locally, the reputation has held, which in a smaller mie city takes longer to build and longer to lose. a good reason to stop in on a weekday morning, before the shrine traffic picks up along the misogi river road.