the journal
coffee writing
from the floor.
we go to the festivals and the championship finals ourselves. we walk the floor, we taste at the booths, we ask the questions. these are the reports.

what is third wave coffee?
the meaning of third wave coffee, the history behind it, and how to spot it when you walk in.
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the best time to drink your first coffee of the day
most people drink coffee the moment they wake up. that window is largely wasted.
read the report
why the water in your cup matters more than the bean
water is 98% of what's in the cup. here's what that actually means.
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the science of coffee flavour
how you actually taste a cup, and why most of it is smell
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london coffee festival 2026: four days at truman brewery
hermanos, brut tea, sipcollective, a uk brewers cup round, and the rise of filter on the home espresso floor.
read the reportkeep reading, keep tasting.
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