the nri score
the not-another-sunday ranking index. our proprietary scoring system that ranks every cafe and roaster on quality, credibility, and presence — not who pays the most.
how it works
every listing on nas gets an nri score from 0 to 100. it's calculated from four weighted factors that together measure how good a cafe or roaster actually is — based on real data, not opinions or ad spend.
review quality
35%average rating and review count from google. a 4.8 with 500 reviews scores higher than a 5.0 with 10.
review volume
30%total number of reviews. more reviews = more confidence in the score. we weight quantity alongside quality.
web presence
20%active website, social media profiles, and photo coverage. a complete digital footprint signals a serious operation.
profile completeness
15%claimed profile, description, hours, contact info, and photos. the more complete your listing, the higher you score.
badge tiers
your nri score determines your badge. badges are visible on your listing card, detail page, and in search results. higher badges mean more visibility and trust.
the best of the best. consistently exceptional quality, strong reviews, and a complete profile. these are the places you travel for.
excellent spots with strong fundamentals. high ratings, good review volume, and an active online presence.
solid cafes and roasters with good reviews. may be missing some profile details or have lower review volume.
owner has claimed this listing. building their presence on nas. early stage but actively engaged.
newly added or incomplete listing. claim your profile to start building your nri score.
how to improve your score
your nri score isn't static. here's how to move up.
claim your listing
verify ownership and fill in your basic details
add photos
upload at least 3 quality photos of your space and products
complete your profile
add hours, description, social links, and contact info
encourage reviews
more google reviews at 4.5+ directly improve your score
maintain your website
an active, working website adds to your web presence score
upgrade your plan
featured and sponsor tiers unlock higher badge visibility
what nri is not
nri is not a pay-to-win system. paying for a premium plan gives you a better badge and more features, but your actual score is calculated from real data — reviews, ratings, and web presence.
nri is not based on ads. we don't sell ranking positions. a $199/year brewed listing with amazing reviews will outrank a $2499/year sponsor with mediocre ones.
nri never includes chains. starbucks, costa, and pret are excluded from all rankings. this is an indie-only index.
ready to boost your nri?
claim your listing and start building your score today.