skip to content

mate here is the obvious starting point, cold or hot, and if you haven't tried it prepared properly in são paulo's centro histórico, this is a reasonable place to begin. av. são joão has been a working street for a long time, the kind of thoroughfare that doesn't slow down for anyone, and rei do mate sits right in the thick of it. the regulars who keep coming back aren't doing so out of habit alone. you get the sense that whatever they're serving is landing the way it should, consistently enough to matter. skip the indecision and order the mate gelado if the afternoon heat is doing what it does in central são paulo. that's the move.

curated by gautam khorana, editor · updated

nri score70
buzz0
local cred85%
what these three numbers mean

nri is our 0-100 quality index (review consistency, volume, web presence, specialty signals). buzz is social momentum right now. local cred is the share of reviewers who live nearby rather than visit. how the nri score works

hours

open all week, view hours
mon
07:30-21:30
tue
07:30-21:30
wed
07:30-21:30
thu
07:30-21:30
fri
07:30-21:30
sat
07:30-21:30
sun
07:30-21:30

price

$

social pulse

new wave0/ 100

newly on the são paulo radar. rei do mate is building social momentum at buzz 0/100.

google reviews

993

avg rating

4.6

local cred

85%

google figures as of . the editorial copy above may predate them.

nearby in São Paulo

thinking of starting one?

we wrote the full playbook on opening a cafe, real costs by city, the 90-day pre-launch sequence, equipment essentials, and the mistakes that close cafes in year one.

read the cafe playbook

is this your business?

claim your listing to update your profile, add photos, and boost your nri score.

claim your listing