Carolina Coffee Roasting Company

carolina coffee roasting company does one thing better than most: it roasts its own coffee. that's not a small detail. roasting in-house means the coffee you're drinking hasn't been sitting in a warehouse somewhere waiting to be somebody else's afterthought. the address, out on industrial village road in greensboro, puts you away from the downtown café circuit, which is fine, because the people who know about this place tend to seek it out rather than stumble in. that's a different kind of loyal customer. greensboro has a growing specialty coffee scene, and this roaster sits at a real part of it, not a decorative one. if you're going to make the drive out to the 27409 zip code, go in the morning, when the coffee is as fresh as it's going to get.