Magnolia Coffee Company

magnolia coffee company roasts its own beans, and that single fact changes what ends up in your cup. most cafes buy roasted coffee from someone else and call it a day. doing it in-house, out on industrial dr in matthews, means the gap between roast and brew stays short, and short gaps matter more than most people realize. matthews is a suburb southeast of charlotte that doesn't ask for your attention, which makes a place like this easier to overlook if you're not paying close attention. regulars here clearly are paying attention, given how consistently they come back. if you're deciding when to show up, go early, before the morning rush closes in around you.