Old World Coffee Lab

old world coffee lab roasts its own. that's the thing, really, the detail that separates a place like this from the ones just buying bags and pulling shots. california avenue in reno isn't a tourist corridor, and a roastery that puts down roots there is betting on locals, on repeat visits, on people who'll notice if the quality slips. and they do notice, which is probably why the regulars here are so consistent about coming back. you don't build that kind of loyalty by cutting corners on the sourcing or rushing the roast. the coffee itself has to hold up, week after week. if you're in reno mid-morning and want something made with actual intention, 104 california ave is where you go.